The title, use the main keyword or keywords by which you want the search engine to find you. As a rule, the fewer words, the more words in the search engines above. Words in title Incorporate reasonably well in this text. Also in this text mention other words after which the search should find the right category or home page. For each category, you can create such a special SEO box, so you can optimize each category individually for a few words ..... For more information, refer to SEO optimization